Tag Archive | Caribou Coffee

Kickstart: Mountain Dew Wants to Be a Part of Your Breakfast

Kickstart: Mountain Dew Wants to Be a Part of Your Breakfast

In a bid to break into the anxiety drink market, PepsiCo has produced its own mutant energy booster called Kickstart. Brand appeal targets thirsty consumers between 18 and 24 who ache for the Dew’s diabetic smoothness but with stronger tremors.

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